Business cards are information about a company, organization, or individual written on pasteboard or coverstock. It contains essential business details such as the logo of the company, name, business affiliation, position, address, and contact information (email address telephone numbers, fax number, social media addresses, and website) of the company or individual. The prime purpose of business cards is to serve as an economical means to promote business and to establish the works of a company and professionalism of an individual to potential clients.
What is a good business card?
The standard measure of business cards is 2 two inches by 3 inches, so an efficient business card should emanate the vision of the company or organization with minimal design, color, and words for its overall professional appearance.
With the ever-changing technology today, there are several graphics software and business card makers where companies and individuals can create their customizable cards with an easy-to-use system and simple interface.
Here are some tips for illustrators, employees, freelancers, enterprises, business owners, and organizations on how to design effective and innovative business cards.
Step One: Choose the card size
The size of the card varies from one continent to another. In North America, Europe, and Oceania, the standard sizes are 3.5 x 2 inches, 3.346 x 2.165 inches, and 3.54 x 2.165 inches, respectively. Although not all sizes are similar, creators should consider the three factors in designing cards — bleed area (outside section to be removed), cutting line (for trimming), and safety line (outer components are subject to removal) — despite differences in its measure.
Step Two: Choose vital information for the card
Corporations, businesses, and individuals should incorporate significant details into the board — name, work position, business title, and logo. They should also provide all necessary contact information including website, phone number, and email address to avoid cluttering the details.
Step Three: Design the logo and graphic elements
A logo is comparable to a profile picture in social media since it is the first component that shall interest and make an impression to the viewers. It is an essential material for marketing since it aims to gain the trust, visibility, and interest of clients. Logos should be distinctive, reflective of the brand, and the substantial component on the card. Meanwhile, visual elements and texts should be minimal to avoid overcrowding the card. Potential clients should immediately identify the business name, so have the design simple and the text legible.
Step Four: Finalize the design
Review the visual flow of the business card design and change the size or color of an element if necessary.